Andrew's
Prototype Hub

Increase Sellers BackFunds adoption through a dedicated micro service and self-onboarding experience

A service that could pay sellers six days faster is invisible to 89% of the people it's built for.

BackFunds lets Back Market sellers get paid daily instead of waiting a week, but only 11% of eligible sellers use it — mostly because they don't know it exists. This prototype explores four ways to surface the service inside the seller Back Office so discovery and self-onboarding become effortless.